It is much thicker in consistency than sriracha. You can spread it on bread for a little extra kick or add it to dishes that you want to liven up. Mix it with hummus or use it as a rub on meats. I recently added it to an enchilada dish!
A 5.3oz tube online, is about $7.00. You can purchase it here.
If you live in the Seattle area, Big John’s PFI carries it for much less ($3.00 for a 5.3oz. tube). You can visit their website here.